AUSTIN LIFESTYLE PHOTOGRAPHY

Andrew Bennett Photo was thrilled to be chosen as the photographers for a lifestyle photoshoot for GoMediGap, an Austin-based company dedicated to helping seniors supplement their Medicare. The goal was to capture the essence of their customer service team, showcasing the people who work tirelessly to support their clients. This photoshoot was an exciting opportunity to blend professionalism with a touch of personal warmth, reflecting the company's mission and values.

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About GoMediGap

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GoMediGap is a leading provider of Medicare supplement insurance plans. Founded in Austin, Texas, the company focuses on helping seniors navigate the complexities of Medicare. Their primary goal is to assist clients in finding the best supplemental insurance plans to cover costs that Medicare does not, such as copayments, coinsurance, and deductibles.

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GoMediGap prides itself on exceptional customer service, offering personalized consultations to ensure that each client receives the best possible coverage tailored to their individual needs. The company works with a variety of insurance carriers, providing a wide range of options to meet the diverse needs of their clientele. Their commitment to transparency and education helps clients make informed decisions about their healthcare.

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The Photoshoot Concept

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The main objective of the commercial photoshoot was to highlight the customer service team at GoMediGap. This team is the backbone of the company, providing support and guidance to seniors across the nation. I aimed to capture the genuine interactions and warm personalities that define the GoMediGap experience.

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What is Pre-Shoot Planning?

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Planning for the photoshoot involved several key steps to ensure that we captured the true spirit of GoMediGap:

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1. Understanding the Brand: We began by researching GoMediGap, their mission, and their customer service philosophy. This understanding was crucial in developing a concept that aligned with their values.

2. Location Scouting: Given that GoMediGap is based in Austin, Texas, we wanted to find a location that reflected the company's local roots. We chose their main office, a modern yet welcoming space that provided a perfect backdrop for the shoot.

3. Wardrobe and Styling: We worked closely with the team to select outfits that were professional yet approachable. The goal was to present a polished image while maintaining a sense of warmth and friendliness.

4. Shot List: We developed a comprehensive shot list to ensure that we captured a variety of images, including candid interactions, team meetings, and individual portraits. This variety would help convey the dynamic and supportive environment at GoMediGap.

 

The Photoshoot Day

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On the day of the photoshoot, we arrived early to set up our equipment and ensure everything was ready for the team. The atmosphere was buzzing with excitement and anticipation. Here's a breakdown of how the day unfolded:

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1. Team Introductions

We began by introducing ourselves to the GoMediGap team. Building a rapport with the subjects is crucial for any photoshoot, as it helps to create a comfortable and relaxed environment. The team at GoMediGap was welcoming and enthusiastic, making our job much easier.

2. Candid Shots

We started with some candid shots of the team interacting with each other and with clients. These images were meant to capture the natural, everyday moments that define the GoMediGap experience. The team was encouraged to go about their usual activities, allowing us to capture genuine expressions and interactions.

3. Group Photos

Next, we moved on to group photos. We arranged the team in various configurations to capture the camaraderie and teamwork that are central to GoMediGap's culture. These shots included the entire team as well as smaller groups to highlight different departments and roles within the company.

4. Individual Portraits

Individual portraits were an important part of the shoot. Each team member was photographed in a way that highlighted their personality and professionalism. We used natural light and minimalistic backgrounds to keep the focus on the individuals.

5. Client Interactions

To showcase the company's customer-centric approach, we staged several interactions with clients. These shots were designed to demonstrate the friendly and supportive nature of the GoMediGap team. We captured moments of consultation, laughter, and genuine care, reflecting the company's commitment to exceptional customer service.

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Post-Production

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After the photoshoot, we moved on to the post-production phase. This involved selecting the best images, editing them for consistency and quality, and preparing them for various uses, including the company's website, social media, and marketing materials.

 

Reflections on the Experience

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This photoshoot was a unique and rewarding experience for us. Working with GoMediGap allowed us to see firsthand the dedication and compassion that the team brings to their work. It was an opportunity to capture not just images, but the spirit and values of a company committed to making a difference in the lives of seniors.

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Insights into GoMediGap's Culture

 

One of the standout aspects of GoMediGap is their unwavering commitment to their clients. The team genuinely cares about helping seniors navigate the complexities of Medicare, and this dedication shines through in every interaction. The photoshoot gave us a glimpse into the supportive and collaborative environment that makes GoMediGap a trusted partner for so many.

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Final Thoughts

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The lifestyle photoshoot with GoMediGap was a truly enriching experience. It provided an opportunity to capture the essence of a company that is making a significant impact on the lives of seniors. Through thoughtful planning and collaboration, we were able to create a series of images that reflect the professionalism, warmth, and dedication of the GoMedigap team.

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We look forward to seeing how these photos will be used to further the mission of GoMedigap and to support their ongoing efforts to provide exceptional service and support to seniors across the nation. It was a privilege to work with such a passionate and committed team, and we are excited to continue following their journey.

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For more information about GoMedigap and their services, visit their website or follow them on social media. Their dedication to helping seniors navigate the complexities of Medicare is truly inspiring, and we are proud to have been a part of capturing their story through photography. 

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If you want to know more about Andrew Bennett Photo or are looking for a lifestyle or commerical photographer, reach out today!